About Us

ANISH SHETH is a serial entrepreneur who founded, grew, and later sold the World Peas brand of plant-based snacks and was later part of the executive team and board of Cece's Veggie Co. during its growth phase to over $25MM in sales in less than 2 years. More recently, he was the President of 4505 Meats where he led all aspects of the CPG business (including fundraising, sales strategy, operations and marketing), growing to over $40MM in profitable sales in less than 3 years and eventually exiting to Benestar Brands. He most recently led The Hate Stains Co. (the #1 Stain Treatment on Amazon) as CEO to a successful exit. Prior to his entry in the CPG space, Anish was a corporate finance lawyer in Washington, DC, New York and Hong Kong.

NICK SHETH is an e-commerce entrepreneur who has managed sales, business development and operations at CNET, AltaVista, Overture and Yahoo! in the United States and Europe. Later he led digital marketing and business development for Gap Inc globally. He founded his most recent venture, ScaleCreative, to serve the creative needs of retailers, agencies, and advertisers looking to scale their operations to meet the needs of modern digital and multichannel marketing.